October 2024

TLMM #113: Transforming Your Digital Marketing Agency into a “Marketing Systems Provider”

Read time: 4 mins In this week’s issue, I want to discuss a pivotal shift in the digital marketing landscape that could revolutionize how we serve local businesses… We’ll explore the transformation from being “just another marketing agency” to becoming a true Marketing Systems Provider (MSP)… This evolution isn’t just about rebranding—it’s about fundamentally changing […]

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TLMM #112: Affordable Digital Marketing: Finding the Sweet Spot for Local Small Businesses

Read time: 4 mins In this week’s issue, I want to address a critical concern for local small businesses: the affordability of digital marketing services. As a Local Small Business Consultant and Digital Marketing Agency Owner, I’ve observed a recurring pattern… We’ll explore why most local small businesses struggle with digital marketing services priced over

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TLMM #111: Mastering the Art of Agreement: A Powerful Approach to Overcoming Sales Objections

Read time: 4 mins In this week’s issue, we’re diving deep into a critical aspect of local marketing and sales: handling brush-off objections. As a seasoned local marketing expert, I’ve seen countless sales conversations derailed by these seemingly innocent dismissals. But fear not! Today, we’ll explore a counterintuitive yet highly effective strategy to turn these

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TLMM #110: Crafting Compelling Cold Emails to Acquire Clients for Your Digital Marketing Agency

Read time: 4 mins In this week’s issue, we’re diving deep into the art of crafting effective cold emails to acquire clients for your digital marketing agency. As a local marketing expert, I’ve seen firsthand how a well-written cold email can open doors to lucrative partnerships… We’ll explore the key elements that make cold emails

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