Read time: 4 mins
In this week’s issue, I want to talk about how a specific client prospecting strategy I have coined as the “Website Hosting Method” is a great way to get more clients as a Local Small Business Consultant or Digital Marketing Agency Owner…
Last week I talked about why you simply cannot afford to not have a Virtual Assistant to help you get new clients…
Because you need a VA to do client prospecting for you…
Using proven methods such as the “Website Hosting Method.”
With that being said…
Let’s dive in!
Why You Need To Use Proven Client Prospecting Methods
In order to have a real business as a Local Small Business Consultant and/or Digital Marketing Agency Owner…
You need to have clients!
In order to get clients…
You need to have a system/process in place to put yourself and/or your business’ products or services in front of prospective clients.
This is where most fail.
They simply do not have or implement a proven client prospecting method.
Because without a proven client prospecting method or strategy…
You’re relying on hope.
And hope is not a plan.
Like the old saying goes…
“Failing to plan is planning to fail.”
So if you want to run a successful Digital Marketing Agency as a Local Small Business Consultant…
This needs to be your top priority.
Nothing else matters.
And that’s why I have decided to do this client prospecting series of newsletters.
But before I get any further into this week’s newsletter…
I want to share with you what I believe to be the Top 7 client prospecting methods.
What The Top 7 Client Prospecting Methods Are
I’ve been in the Local Small Business Consulting industry and have run my own Digital Marketing Agency for the better part of the past 14 years.
So it’s safe to assume that I’ve done my fair share of client prospecting over the years.
With that being said…
Here’s what I’ve determined to be the top 7 proven client prospecting methods:
- Website Hosting Method
- Free Listing Method
- Repurpose Reviews Method
- Google Maps Method
- Google Message Method
- Facebook Pixel Method
- Facebook Ad Method
I’m not going to get into all 7 in this week’s newsletter…
I’m sure you can guess what some of them are from their titles…
But I’ll leave you guessing for the ones you haven’t figured out…
And hopefully you’ll be looking forward to each newsletter of this series which will come in the following weeks!
In this week’s newsletter…
I want to focus your attention on the first client prospecting method: Website Hosting Method.
How The Website Hosting Method Works
By now you’ve probably already guessed that this has something to do with websites and hosting…
I know, right…Captain Obvious! 😉
Believe it or not…
There are still local small businesses who DO NOT have a website!
Crazy, I know!
But it’s 100% true!
And tack on the fact that there are over 500,000 new small businesses starting up each and every year…
Of course most if not all of them also need a website too!
So what we’re doing is looking for local small businesses who do not have a website…
But how are we identifying these local small businesses?
Good question…
This method is pretty straight forward…
You’re going to go to Google and type in something like “dentists near me”, or “dentists in Chicago”, or basically any niche in any city, i.e. “NICHE in CITY.”
From there you can click on the map in Google…
Look at the listing on the left hand side of the map and if a listing doesn’t have a website icon and link to their website…
You can safely assume that they don’t have a website.
Definitely not rocket science by any means.
Or if you already have access to a lead scraper or decide to use one…
Then most if not all of them (lead scrapers) have the capability test for whether or not they have a website and report it back.
After you have either manually searched and recorded the local small business information into a spreadsheet…
Or you have taken the easy route and used a lead scraper…
You want to reach out to each individual business and see if they’re interested in getting a website.
The key to this client prospecting method is doing the work!
Having a plan of action and executing it.
This is a never ending process and will only be as successful as the amount of work that’s put into it.
And in my opinion that’s why you simply cannot afford to NOT have a Virtual Assistant that you can rely on to do the work that you and I won’t do.
So take this proven client prospecting method and have your VA implement it today!
You’ll thank me later. 🙂
1. Free your time and scale your Digital Marketing Agency without increasing your workload by getting easy to sell recurring clients in 8 weeks or less here.
2. Build better, faster “Hybrid Sales Funnel Websites” which are proven to reduce bounce rate and generate more leads & sales here.
3. Easily schedule & recycle 18,000+ images in over 101+ niche/industry specific image packs here.
4. Use these high quality professionally designed social media image packs in over 101+ niches/industries here.
5. Level up your knowledge through training programs & done-for-you digital assets specifically for Local Small Business Consultants and Digital Marketing Agency Owners here.
6. Turn your social media profiles into lead generating landing pages here.
7. Remove the complexity, confusion, and overwhelm when it comes to connecting all the tech with sales funnels, email marketing and paid ads here.
Here are some shortcuts to my socials and other important information… 😉