Read time: 4 mins
In this week’s issue, I want to talk about how blogging for local small businesses can help them get more reach, authority, and get more leads which will help them ultimately get more sales as a Local Small Business Consultant or Digital Marketing Agency Owner…
For whatever reasons, blogging is often overlooked by many local small businesses even though it yields high returns.
So with that in mind…
Let’s dive in!
Why Blogging Is Such A Powerful Digital Marketing Strategy For Local Small Businesses
Blogging is the most powerful way to attract and qualify prospective leads/customers since it lives virtually forever on a website and in the search engines.
Obviously blogging isn’t anything new, but it’s 100% undervalued by most local small businesses…
So that means there are a ton of local small businesses who are NOT taking advantage of this particular digital marketing strategy.
And the statistics overwhelmingly prove that this is a highly effective digital marketing strategy that provides a ton of value.
This means that there are an abundance of local small businesses who need to be blogging and currently are not.
Why Local Small Businesses Need This Service
Local small businesses who want to win and become the “go to” business in their niche (and likely in a specific geographic area – i.e. their city)…
Need to expand their reach.
Because when you expand your reach…
You start to build authority…
By providing valuable information to the customer/client/patient…
Which helps build the “KLT factor” (Know, Like, and Trust).
Unfortunately, most local small businesses simply don’t do any content marketing, much less blogging.
Local small businesses typically don’t believe in it because they think it’s not applicable to them.
In all honesty, they don’t fully understand the value that blogging not only brings to their customers, but to their own business as well.
Blogging, when done correctly, can be the difference between a local small business getting sales and one that doesn’t…
That’s just how impactful blogging can be for a local small business.
How To Sell Blog Posts As A Service To Local Small Businesses
There are two primary questions that need to be answered by a prospective local small business owner…
- Would you be interested in expanding your marketing reach, building authority as the goto business in your niche/industry, to get more qualified leads and ultimately more sales?
If they answer, “Yes!”, proceed to ask question #2.
If they answer, “No, sorry we’re not interested.”, skip question #2 and find another prospective client and ask them question #1. - As a show of good faith, we would like to offer you a complimentary blog post/article positioning you as an industry leader where we will do the keyword research to attract your perfect target audience. How does that sound to you?
By using this strategy you should be able to get your foot in the door with about half of all the local small businesses you proposition.
After you’ve provided the first complimentary (free) blog post…
If they’re happy with how it turned out you can then ask them for the sale.
Of course you can charge whatever you like for your service…
But I highly recommend charging somewhere between $400 – $800 per month to write two to four blog posts per month.
How To Get Blogs Written For Your Local Small Business Clients
Before we get into the “how to”, let’s define some blog post parameters…
Most blog posts are at least 750 words long…
1500 words has become more or less the gold standard in blog posts.
Blog posts should include: a headline, subheadings, photos and/or videos, and a call to action.
So for example if you were to write a 1,000 word blog post it would usually take anywhere from 1-4 hours from start to finish depending on your writing style and overall speed.
Now that we have covered…
There are three ways for you to get blog posts written for your local small business clients…
- Write the blog posts yourself
- Hire someone to write the blog posts for you
- Use A.I. to write the blog posts for you (i.e. ChatGPT)
Let’s talk a little bit about each of them…
Write The Blog Posts Yourself
This is ONLY a good idea if you’re a gifted writer or you love to write…
Otherwise, although this one won’t cost any money to do…
It will cost you a lot of your time.
Hire Someone To Write The Blog Posts For You
This is usually how blog posts get written…
While hiring someone to write the blog posts for you does indeed free your time…
You get what you pay for.
Typically you can get a 750 word blog post written for somewhere between $15-30 each.
Which sounds like a bargain, but can easily add up quickly.
Use A.I. To Write The Blog Posts For You
With the emergence of Generative A.I. (i.e. ChatGPT from OpenAI)…
You can now quickly give A.I. detailed instructions and it will just as fast spit out the desired result.
There’s only one problem…
When you run this type of written content through a plagiarism checker…
It won’t likely pass.
Not to mention when the written content is fed into an A.I. content detector…
It likely won’t pass as written by a human.
This presents a problem for SEO purposes…
Because if the content is plagiarized and is detected to be written by A.I…
It likely won’t get the Google love you’re hoping for…
Making it nearly useless as far as SEO is concerned.
However, A.I. will cut your time it takes to write a blog post way down.
Just remember blog posts written this way…
Should not be copied and pasted (used as is).
They still need some human intervention.
In Summary
Local small businesses need your help getting content written in the form of blog posts because they’re incredibly invaluable by expanding their target market reach, building authority in their niche/industry, and qualifying leads to ultimately make more sales.
With that being said…
It’s a jungle out there.
Good luck.
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