Read time: 4 mins
In this week’s issue, I want to talk about how you need to be leveraging systems and automation using software as a Local Small Business Consultant or Digital Marketing Agency Owner…
As each day passes by there are new software solutions popping up left and right all over the Internet.
However, there’s one in particular that stands above the rest…
So with that in mind…
Let’s dive in!
Why You Need To Be Utilizing Systems & Automations
There are several reasons you should be utilizing systems & automations in your Digital Marketing Agency…
But probably the most important reason is to free your time so you can spend it enjoying the fruit of your labors.
With that being said…
You also want to take advantage of systems & automations so that you can work “on” your business rather than “in” your business.
Meaning, if you have systems & automations in place…
You don’t have to do the fulfillment of the digital marketing services you’re providing to local small businesses.
Plus, if god forbid something were to happen to you…
Your business can continue because your business is no longer dependent on your expertise and/or your particular skill set(s).
Practically anyone can then step in and continue to run your business without you.
And as an added side benefit, this also allows you to exit your business down the road if you so choose.
What Systems & Automations You Need To Be Implementing
There are some fundamental digital marketing services that just about all local small businesses need in order to not only survive, but thrive too!
Almost all of the systems & automations you should be creating and deploying for local small businesses revolve around one thing…
Making SALES!
The livelihood of all local small businesses is to get more customers and make more sales.
So some of the things you can create & deploy that will help generate more customers and ultimately make more sales are…
- Website chat widget
- Email marketing
- SMS text messaging
Now while you can use several different software services to do each one of those things listed above…
It can get quite cumbersome, not to mention expensive, to build out each one of those things independently.
And then even more difficult to connect them in a way to work together coherently.
The good news is that thankfully there is a solution that allows each of those things to work seamlessly together…
Which I’ll dive deeper into in the next section.
How To Develop Systems & Automations For Local Small Businesses & Your Own Digital Marketing Agency
So rather than use 3 different pieces of software to handle each of the aforementioned digital marketing services…
There’s one software solution in particular that you can use to create all 3 of those things and more!
The software I’m referring to is called…
HighLevel.
HighLevel is a software as a service (SaaS) that was developed by Digital Marketing Agency Owners for Digital Marketing Agency Owners.
So they have done an excellent job at knowing what about 99% of all Digital Marketing Agency Owners need (and want).
The two main benefits of using HighLevel in your Digital Marketing Agency are…
- Everything is all in one place and works seamlessly together
- Saves money by eliminating having to spend more money than absolutely necessary
There are so many additional features that I haven’t even scratched the service with everything that the HighLevel software can do.
So if you haven’t heard of it, or have heard of it, but haven’t used it yet…
I highly suggest that you give it a try.
It’s a real game changer in the Digital Marketing Agency space.
Why You Should Sell Digital Marketing Services Based On Systems & Automations
Whether you decide to go with HighLevel or you don’t is completely up to you…
Anyway you slice it, you can still create systems and automations with other software services and sell them accordingly.
Which is why I’m a big believer in ‘Micro Automated Services’ I talk about all the time…
Because at the end of the day you want to be in a position to provide digital marketing services to local small businesses that don’t require your time & talent…
Not to mention, allow you to scale your business without increasing your workload.
So do yourself a favor and stop selling digital marketing services that require your time and talent…
As it’s just NOT a scalable business model…
And will only leave you feeling frustrated and overwhelmed…
Plus you likely won’t reap the rewards of being in business for yourself.
Which is the whole reason you started this business in the first place.
Best of luck out there…
1. Free your time and scale your Digital Marketing Agency without increasing your workload by getting easy to sell recurring clients in 8 weeks or less here.
2. Build better, faster “Hybrid Sales Funnel Websites” which are proven to reduce bounce rate and generate more leads & sales here.
3. Easily schedule & recycle 18,000+ images in over 101+ niche/industry specific image packs here.
4. Use these high quality professionally designed social media image packs in over 101+ niches/industries here.
5. Level up your knowledge through training programs & done-for-you digital assets specifically for Local Small Business Consultants and Digital Marketing Agency Owners here.
6. Turn your social media profiles into lead generating landing pages here.
7. Remove the complexity, confusion, and overwhelm when it comes to connecting all the tech with sales funnels, email marketing and paid ads here.
Here are some shortcuts to my socials and other important information… 😉