Read time: 4 mins
In this week’s issue, I want to talk about this very simple thing that every local small business should have and how you can help them implement it as a Local Small Business Consultant or Digital Marketing Agency Owner…
The one simple thing I’m referring to is…
Missed call, text back!
Don’t worry if this doesn’t make sense yet, I promise it will if you stick with me…
This one thing alone can easily help local small businesses win over more customers and ultimately make them more sales.
So with that in mind…
Let’s dive in!
What Is “Missed Call, Text Back”?
“Missed call, text back” is pretty self-explanatory, but I don’t want to assume anything and make sure you fully understand it.
Have you ever called a local small business, only to be put on hold?
Or worse, it just rings and rings and rings, seemingly forever?!
This happens mainly because local small businesses get tons of phone calls each day…
However, they usually only have one phone line and one person fielding all of those phone calls…
Especially if they’re a relatively *small* local small business.
The good news is, there’s a simple fix for this…
It usually entails implementing some simple software that helps handle all of those missed calls so that they don’t go unanswered.
And that my friend is exactly what I call a “missed call, text back” solution.
Why EVERY Local Small Business Should Have A “Missed Call, Text Back”
The primary reason every local small business should have a “missed call, text back” solution is because they should…
- Want to answer (or return) every customer’s (and potential customer’s) phone call
- Want to book more appointments
- Want to make more sales
It’s easy to see how and why this would be extremely valuable to all local small businesses.
Think about it…
If you’re a potential customer for some local small business…
And you try to call them and don’t get through for one reason or another…
And you immediately get a text back that lets you know you’re being acknowledged…
You’re going to feel pretty good about that business…
Especially if you can continue the conversation via text message.
How “Missed Call, Text Back” Works
So how does the “missed call, text back” work?
I’m glad you asked. 😉
It’s simple really…
- Someone (a customer or potential customer) calls a local small business…
- Their call doesn’t get answered (picked up)…
- A piece of software automatically replies to the person’s call with a text message… Like, “Hi this is [BUSINESS NAME or INDIVIDUAL NAME with BUSINESS NAME], we saw that we just missed your call, how can we help?”
After that, it’s up to the person who called to either…
- Continue the conversation via text messageOr…
- Ignore the text message and call back later (or god forbid move on to a competitor)
That’s all there is to it.
It’s all “automagically” done through software.
How To Set Up A “Missed Call, Text Back” For Your Local Small Business Clients
Like I said previously…
It’s all done through software.
I’m sure there are a number of various solutions out there that can do this type of functionality…
However, the one I recommend is HighLevel.
As HighLevel has a *built-in* “missed call, text back” feature…
So as soon as a phone call comes into the system and is unanswered…
It automatically sends a predefined message back to the phone number that called…
Which you can customize the message to your liking.
However, there’s a second way to set this up with more bells and whistles through HighLevel’s automated workflows.
I actually prefer going the second route with a customized automated workflow that gives me a lot more flexibility…
Including, but not limited to…
Putting the *new* contact as an opportunity into a pipeline…
As well as receiving multiple notifications when this occurs to ensure a proper manual follow-up happens.
Thus ensuring that no missed calls ever go unanswered again.
So there you have it.
A super simple solution that will almost instantly generate more sales for just about any local small business.
By the way…
If you don’t already have this set up for your own business…
Then you should start there first.
Give it a try and let me know how it works out for you.
See you next Monday.
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