Read time: 4 mins
In this week’s issue, I want to talk about why all local small businesses should have an “engine”, what it is, and how you can help them implement it as a Local Small Business Consultant or Digital Marketing Agency Owner…
What I’m about to talk about today could have another name for it other than “engine” such as system, machine, etc.
Regardless of what you want to call it…
You’ll want to pay close attention to what it all involves.
So with that in mind…
Let’s dive in!
What Is This “Engine” I Speak Of?
By definition an engine is a machine for converting any of various forms of energy into mechanical force and motion.
However, in this instance…
I’m using the term “engine” very loosely.
This “engine” I speak of is a full-blown system that includes the following components:
- Sales Funnel Website
- Calendar/Appointments
- Pipeline/Stages (for a lead/prospect’s journey)
- Email Marketing
- Text Message Marketing
- Missed Call, Text Back
- Payments/Invoicing
- Reviews
Basically, all the things I listed above are pretty much everything a local small business needs in order to run their business effectively and efficiently.
However, up until recently it was nearly impossible to build an “engine” like this…
So wouldn’t it be great if there were a software solution out there that could do all of this under one roof?
Well, I’ve got some good news for you… so hang tight!
Who This “Engine” Is For
Like I said…
An “engine” like this is invaluable to any and all local small businesses.
There’s really not a local small business that something like this would not work for.
With that being said…
There still may be some instances where an “engine” like this may not work.
However, I believe that is few and far in between…
In fact, I can’t see how you couldn’t modify an “engine” like this to fit the needs of just about any local business.
This is also an invaluable resource for a Local Small Business Consultant and/or Digital Marketing Agency Owner to have in their arsenal and at their disposal.
As it’s becoming increasingly difficult to run a digital marketing agency by providing various digital marketing services that rely on time and talent…
More and more digital marketing agencies are turning to offering software as a service (SaaS) solutions.
Software solutions like this provide a more tangible offering from the local small business’ perspective…
Not to mention, it’s completely scalable from the Local Small Business Consultant and/or Digital Agency Owner’s perspective…
Because you only have to build it one time, workout the kinks, and then tweak it to fit each of your client’s needs…
Continuing to pay you month-after-month, year-after-year to provide your “engine” for them.
And the best part…
You can have one of these up and running as a demo…
Where you can invite local small business owners to test drive the “engine.”
On a side note…
One of the best ways to make a sale is to provide value first…
By setting up a complete *dummy* “engine” for a specific niche (i.e. chiropractors, dentists, etc.)…
A local small business owner can see just how awesome it is themselves…
Picturing this “engine” being their own…
Helping you close the sale, much easier than if you were to try to sell it sight unseen.
Why Every Local Small Business Should Have An “Engine”
An “engine” like I’ve outlined above can be an extremely powerful complete solution for just about every local small business on the planet!
I don’t say that lightly either…
I’m 100% serious that having one of these set up for a local small business will drastically increase sales.
It’s shocking to me just how many local small businesses don’t have something like this…
Let alone even just one of the components of this “engine!”
I mean think about this for a minute…
Not only are there a ton of established local small businesses out there who need a solution such as this…
But there are brand new startup local small businesses emerging every single day…
Who have no idea what they’re doing…
How to get started…
Where to get started…
Or what they even need!
Could you imagine the possibilities???
Personally, I picture a newly graduated Chiropractor or Dentist stumbling upon an ad on Facebook or Instagram…
About the, “A.I. Chiropractic Engine” (insert niche/industry of your choice).
They visit your website (well their future website)…
And see how simple and intuitive it is…
They then test out the chat widget and put in their contact information including their email address and phone number.
Within a few minutes they receive an email follow-up and shortly thereafter a text message as well.
All of which is leading a prospect back to booking an appointment with the Chiropractor.
And over the course of the next few days the prospect (future Chiropractor) continues to receive communication via email and text…
For the Chiropractor’s business about why the prospect should choose them over their competitors all while trying to drive them back to book an appointment.
While at the same exact time all of that is happening…
The “engine” is sending additional emails/texts to the prospect (future Chiropractor) explaining what and why the “engine” is doing what it is doing in real-time.
Even giving the prospect (future Chiropractor) a glimpse of what’s happening behind the scenes…
To show the brand new fresh out of school Chiropractor how the entire “engine” works and what they can expect when they purchase your “engine.”
Sounds pretty amazing, right?!?!
How To Create A Local Small Business “Engine”
Now that I’ve wet your appetite about offering an “engine” of this magnitude…
You’re probably wondering, “How do I create my own?”
First things first…
You must either build your own software to do something like this…
Or…
Use software that can already do all of these amazing things for you.
Smart money is on utilizing software that has already been built specifically to do exactly this.
At the time of this writing…
There’s only one software solution that I know of that can handle every aspect of this “engine” I speak of…
And that’s HighLevel.
In case you’re not familiar with HighLevel…
It’s a software as a service (SaaS) that has been designed for digital agencies built by folks who are actually Digital Agency Owners.
This is the software that I’ve built my own “engines” on.
And it’s the ONLY software I recommend you build your “engine” on as well.
Unfortunately, I can’t divulge the exact blueprint for my “engine” here in this email newsletter as it would make this issue way too long.
However, I did give you an outline of all the components that go into the “engine.”
So it’s up to you to fill in the gaps to fit all of the pieces of the puzzle together.
And I gave you a glimpse into what you can do with it in order to easily attract new customers/clients for it.
I will tell you that soon I will be unveiling my own “engines” if you want to skip the hassle of building one yourself.
I hope this has inspired you to what the possibilities are with a complete solution like this.
Good luck!
See you next Monday.
1. Free your time and scale your Digital Marketing Agency without increasing your workload by getting easy to sell recurring clients in 8 weeks or less here.
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7. Remove the complexity, confusion, and overwhelm when it comes to connecting all the tech with sales funnels, email marketing and paid ads here.
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