Read time: 4 mins
In this week’s issue, I want to talk about how email is not dead as a Local Small Business Consultant or Digital Marketing Agency Owner…
Every so often (usually when there’s something new in the marketplace), the idea that “email is dead” tends to rear its ugly head.
So with that in mind…
Let’s dive in!
Why Some Say Email Marketing Is Dead
In today’s digital whirlwind, there’s a question buzzing around: Does email marketing still work for local small businesses?
It’s like asking if coffee still wakes you up in the morning. Absolutely, it does!
Let’s put on our detective hats and explore why email marketing is not just surviving, but thriving.
First off, email is like that reliable old friend.
Everyone has an email address, right?
It’s personal, direct, and doesn’t require you to battle through algorithms like on social media.
You send an email, it lands in the inbox.
Simple as that.
Why Email Automation Is So Powerful
Now, let’s talk about automation.
We’re not in the age of typewriters and snail mail.
Automating your email marketing, as Experian points out, can boost sales by up to 240%.
Imagine having a robot assistant who knows just when to send the perfect email.
That’s automation for you.
But is it all roses?
Well, no.
Crafting engaging emails isn’t a walk in the park.
It takes effort, creativity, and a bit of know-how.
That’s where many local small businesses stumble.
They either don’t have the time or the expertise to make their emails stand out.
Why Email Sequences Are So Powerful
And then, there’s the magic of email sequences.
Transform your automated email into a series, and you could see a 320% jump in revenue, says Campaign Monitor.
It’s like a good TV series…
Your audience can’t wait for the next episode.
When you take your emails and turn them into a full-on automated email sequence…
You can expect to see the 240% boost from email automation go all the way up to 320% more revenue (according to Campaign Monitor)…
Simply by turning one email into a series of emails (or a sequence of emails).
How Email Marketing Stacks Up Against Social Media Marketing
Email marketing is like a secret superpower…
It’s got a whopping 174% edge over social media sales, says Campaign Monitor.
Surprising, right?
Now, I hear you thinking, “But I keep hearing that email marketing’s old news.”
Well, maybe that’s just a sneaky tactic by those so-called marketing “gurus” because they have ulterior motives…
And so you’ll spend more on social media management they provide.
Sneaky, sneaky!
But why stop there when you can boost it even more?
How To Make Email Marketing Work Even Better For Your Business
Want to make a local small business’s email marketing even more effective?
Blast out generic emails?
Nah, that’s like throwing darts in the dark.
So what to do instead?
Simple…
Add personalization!
But here’s the kicker…
It’s all about how you use it.
With a dash of personalization and relevance…
You’re playing a whole new ball game.
According to Statista, personalized emails can open doors 175.9% more often than generic ones.
That’s not just knocking…
That’s smashing the door down!
As you can clearly see…
Email marketing is far from dead.
In fact, I’d reckon to say that email marketing is thriving more than ever!
Don’t believe everything you hear (and read)…
The proof is in the pudding as they say.
See you next Monday!
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