TLMM #072: A.I.

Read time: 4 mins

In this week’s issue, I want to talk about how A.I. is nearly essential as a Local Small Business Consultant or Digital Marketing Agency Owner…

Like it or not, A.I. is here to stay.

And either you’re with it or you’re not…

There’s no in between.

So with that in mind…

Let’s dive in!

 

Why A.I. is Essential

Like I previously mentioned…

A.I. is here to stay and it’s being integrated into more and more software tools and solutions as we speak.

More specifically, for nearly all things related to digital marketing.

So there’s a good chance that you’re probably using A.I. and you may not even realize it.

Because for every piece of software that boasts the initials, “A.I.”, in the name of their business…

There are probably ten more that are using it behind the scenes!

In my opinion, A.I. just makes everything better.

Namely, it automates things that previously took some human(s) to manually do the same amount of work.

The bottom line is that A.I. equals speed!

 

Why You Need To Embrace A.I.

A.I. is an industry disruptor…

Much like other historical industry disrupting inventions like…

• The wheel
• The steam engine
• The car
• The airplane
• The internet

And not to mention over the last 20 years with things like…

• High speed internet
• Web 2.0
• Social media
• Smart phones
• Crypto Currency

And now…

Artificial intelligence (A.I.)

So either you’re an early adopter…

Or you’re not.

Ultimately, the choice is yours.

But if you missed out on being an early adopter of all of the previously mentioned industry disruptors of our time…

Then why miss out on this amazing opportunity too?!

 

What A.I. Software/Tools You Should Use

So what A.I. software or tools should you use in your business?

The answer is: it depends.

And what I mean by that is you should use any and all software or tools that will free your time.

The most important asset that we all have a limited amount of is time.

Time is the one thing you can never get back.

Remember when I said A.I. equals speed?

When you can speed things up to a fraction of the time it would otherwise take you to complete various tasks…

You get to make deposits into your timebank.

Here’s a list of things you can create with A.I.:

• Create content
• Create sales copy
• Create emails
• Create ads
• Etc.

But let’s not forget we can also use it to:

• Provide support
• Book appointments
• Close sales
• Etc.

So as you can see, A.I. can provide nearly limitless solutions to just about anything you can possibly think of.

As a Local Small Business Consultant and/or Digital Marketing Agency Owner…

I highly recommend using the following software/tools in your business for you and your clients:

• ChatGPT (Claude, Bard, etc.)
• HeyGen
• Eleven Labs
• Sub Magic
• BHuman
• Marketing Engines A.I.

And I’m sure there are more that I’m not even thinking of while I write this.

Also, you can now create your own “GPTs” at OpenAI.com not only to be used in your own business, but also can be sold to others as well.

 

How To Incorporate A.I. Into Your Marketing Efforts

The best way to start incorporating A.I. into your business and/or your client’s business is to…

Write down all of the tasks that have to be done daily in the business…

Then start writing down how much time each task takes.

After that, rank them from most time consuming to least.

Once that’s complete…

Ask yourself if there’s an A.I. solution for the most timely tasks and start there.

Slowly but surely keep adding more and more A.I. solutions as you see fit.

But most importantly, keep an eye out for new and emerging A.I. technology by getting yourself fully immersed in A.I. news such as…

• Facebook Groups
• Email Newsletters
• Google Trends
• YouTube
• TikTok
• Etc.

I’d love to hear your thoughts on this subject…

So let me know what A.I. solutions you’re using in your business and for your clients.

See you next Monday!