TLMM #086: From Script to Screen: How Local Small Businesses Can Leverage Video A.I.

Read time: 4 mins

In this week’s issue, I want to talk about why you should offer HeyGen to local small businesses as a Local Small Business Consultant and/or Digital Marketing Agency Owner…

HeyGen is a pivotal advancement in A.I. technology… 

This platform offers an unprecedented opportunity to create personalized, engaging, and professional-grade video content without the need for expensive production resources.

With that being said…

Let’s dive in!


What is is an advanced A.I. video generator that enables users to create “talking head” videos…

These videos can be made using HeyGen’s own models, or more intriguingly, users can create a digital clone of themselves or their clients…

This capability allows for highly personalized video messaging that is both engaging and cost-effective.


Why Should Local Small Businesses Care?

Local markets thrive on personal connection and trust…

HeyGen’s technology fosters both by enabling businesses to produce content that feels personal and direct…

Here’s why this matters:

Personalized Experience: You can address your customers directly in a video, mimicking face-to-face interaction which is invaluable for small businesses.

Scalability: Once you create a video format you like, it can be replicated quickly to address different services, products, or promotions without additional overhead.

Cost Efficiency: Reduce the budget allocated to traditional video production and reallocate those funds to other areas of your client’s business development.

Engagement Boost: Videos are a potent tool in digital marketing, with significantly higher engagement rates compared to text and images alone.


Practical Ways to Use HeyGen

To give you a better idea of how to implement HeyGen into your client’s marketing strategy, consider these real-world applications:

Customer Testimonials: Easily generate customer testimonials by guiding satisfied customers through creating a cloned video of their feedback. This makes the testimonials more relatable nd trustworthy.

Product Demos: Demonstrate how your client’s products or services work using clear, concise cloned videos where either you or a model walks the viewer through the process.

FAQs Resolved: Compile frequent customer inquiries into a single video with clear answers from ‘your client’, enhancing customer service without live interaction.

Event Invitations: Create personalized invitations to local events your client’s business is hosting. Seeing a familiar ‘face’ inviting you personally can boost event attendance.

Special Offers: Announce promotions, discounts, or special offers via quick videos that can be shared across social media platforms, effectively catching the viewer’s eye.


Getting Started with HeyGen

Embarking on your HeyGen journey involves a few strategic steps:

Define Your Objective: Understand what you want to achieve with your client’s video content—increased awareness, customer engagement, educational content, etc.

Script Your Client’s Content: Even though HeyGen simplifies video creation, a well-thought-out script is essential to convey your client’s message effectively.

Customize Your Client’s Videos: Tailor the look and feel of your client’s videos to match your client’s brand’s aesthetic, ensuring consistency across all content.

Distribute Widely: Utilize platforms where your client’s audience is most active—be it Facebook, Instagram, YouTube, or even embedded in your client’s website.

Analyze and Optimize: Use analytics to track the performance of your client’s videos and make data-driven decisions to refine and improve future content.



In an era where digital presence is paramount…

HeyGen offers a tool that’s not just innovative but also indispensable for local small businesses aiming to make a significant impact online…

By embracing this technology, you can make your client’s business’s voice heard in the crowded digital marketplace.

Keep innovating and pushing the boundaries of what your local small business clients can achieve!

Stay tuned for more insights and tips on leveraging A.I. in your local marketing strategies.

See you next Monday!


When you’re ready… 😉
Here are all the ways I can help you…

1. Free your time and scale your Digital Marketing Agency without increasing your workload by getting easy to sell recurring clients in 8 weeks or less here.

2. Build better, faster “Hybrid Sales Funnel Websites” which are proven to reduce bounce rate and generate more leads & sales here.

3. Easily schedule & recycle 18,000+ images in over 101+ niche/industry specific image packs here.

4. Use these high quality professionally designed social media image packs in over 101+ niches/industries here.

5. Level up your knowledge through training programs & done-for-you digital assets specifically for Local Small Business Consultants and Digital Marketing Agency Owners here.

6. Turn your social media profiles into lead generating landing pages here.

7. Remove the complexity, confusion, and overwhelm when it comes to connecting all the tech with sales funnels, email marketing and paid ads here.

Here are some shortcuts to my socials and other important information… 😉

Leave a Comment

Your email address will not be published. Required fields are marked *