Read time: 4 mins
In this week’s issue, I want to talk about how to stop chasing local small business clients and have them chasing you as a Local Small Business Consultant or Digital Marketing Agency Owner…
What I’m about to talk about I briefly mentioned under Part 2: A Solid Prospecting Method And Strategy, bullet point number 3 in the 1/9/2023 issue of The Local Marketing Minute.
“Free Directory Listing” method.
So with that in mind…
Let’s jump in!
Why Prospecting For Local Small Business Clients Is So Difficult
Prospecting in general isn’t hard…
But actually having a solid plan and following through is usually the biggest roadblock.
Not to mention the fact that “cold” outreach usually only results in landing roughly 5% of all local small businesses you attempt to contact.
So who does the other 95% of local small businesses use for their digital marketing strategies?
Referrals.
You know…
The Digital Marketing Agencies that they know, like, and trust!
So you should be implementing a prospecting strategy that turns cold leads into warm leads.
How To Turn Cold Local Small Business Client Leads Into Warm Local Small Business Client Leads
If you use this one simple, but often overlooked idea, you’ll be able to easily turn cold local small business leads into warm leads…
And that is to give value first!
If you do this correctly it will result in reciprocity…
Meaning, since you’re giving the cold local small business leads value first…
They will likely be happy and grateful in return…
Thus making it much, much easier to have a conversation with warm local small business leads about what you can do for them.
So you may be wondering, “What’s a good prospecting strategy I can do this with?”
Not to worry…
I’ve got you covered in the next section!
Why You Should Create A Local Small Business Directory Website
A great way to get local small businesses to chase you instead of you chasing them is to…
Create a local small business directory website!
A local small business directory website is exactly what it sounds like…
It’s a website that showcases local small businesses in a couple of ways…
- By City
- By Niche/Industry
You can even monetize it a number of ways…
- Premium Listings
- Site Ads
- Email Ads
- Selling Your Digital Marketing Services
- Etc.
With that being said…
If you utilize this prospecting strategy…
You will be putting out a ton of goodwill with local small businesses.
There are a number of ways for your “goodwill” to result in new business for your Digital Marketing Agency.
How To Get Local Small Businesses Aware Of Your Business Directory Website
One of the easiest ways to build awareness for your local small business directory website is to send the business an email…
That informs them about your new local small business directory website and that you wanted to verify that the information about their business is correct.
You can also utilize social media as well…
It’s probably a good idea at a minimum to create the following social media accounts for your new local small business directory website…
- Facebook Business Page
- Instagram Profile
- Twitter Profile
In fact, I recommend you make a separate post on all of your social media accounts…
For each local small business you add to your local small business directory website…
Just make sure you tag the local small business too!
In Conclusion
If you want to flip the script and stop chasing local small businesses to become clients and have them start chasing you…
Then you need to have a prospecting strategy/plan that will effectively generate warm local small business leads.
Because it’s going to make it 99% easier for you to sell your digital marketing services to them versus trying to prospect the traditional way.
Not to mention, you’ll be able to generate additional recurring revenue from a number of ways through your new local small business directory website.
Remember, goodwill can go a long way…
And help you put your name on the map so to speak.
Good luck out there!
1. Free your time and scale your Digital Marketing Agency without increasing your workload by getting easy to sell recurring clients in 8 weeks or less here.
2. Build better, faster “Hybrid Sales Funnel Websites” which are proven to reduce bounce rate and generate more leads & sales here.
3. Easily schedule & recycle 18,000+ images in over 101+ niche/industry specific image packs here.
4. Use these high quality professionally designed social media image packs in over 101+ niches/industries here.
5. Level up your knowledge through training programs & done-for-you digital assets specifically for Local Small Business Consultants and Digital Marketing Agency Owners here.
6. Turn your social media profiles into lead generating landing pages here.
7. Remove the complexity, confusion, and overwhelm when it comes to connecting all the tech with sales funnels, email marketing and paid ads here.
Here are some shortcuts to my socials and other important information… 😉