Read time: 4 mins
In this week’s issue, I want to continue this newsletter series and talk about how a specific client prospecting strategy I have coined as the “Google Maps Method” is a great way to get more clients as a Local Small Business Consultant or Digital Marketing Agency Owner…
Three weeks ago I talked about why you simply cannot afford to not have a Virtual Assistant to help you get new clients…
Because you need a VA to do client prospecting for you…
Using proven methods such as the “Google Maps Method.”
With that being said…
Let’s dive in!
To recap…
Why You Need To Use Proven Client Prospecting Methods
In order to have a real business as a Local Small Business Consultant and/or Digital Marketing Agency Owner…
You need to have clients!
In order to get clients…
You need to have a system/process in place to put yourself and/or your business’ products or services in front of prospective clients.
This is where most fail.
They simply do not have or implement a proven client prospecting method.
Because without a proven client prospecting method or strategy…
You’re relying on hope.
And hope is not a plan.
Like the old saying goes…
“Failing to plan is planning to fail.”
So if you want to run a successful Digital Marketing Agency as a Local Small Business Consultant…
This needs to be your top priority.
Nothing else matters.
And that’s why I have decided to do this client prospecting series of newsletters.
But before I get any further into this week’s newsletter…
I want to share with you what I believe to be the Top 7 client prospecting methods.
What The Top 7 Client Prospecting Methods Are
I’ve been in the Local Small Business Consulting industry and have run my own Digital Marketing Agency for the better part of the past 14 years.
So it’s safe to assume that I’ve done my fair share of client prospecting over the years.
With that being said…
Here’s what I’ve determined to be the top 7 proven client prospecting methods:
- Website Hosting Method
- Free Listing Method
- Repurpose Reviews Method
- Google Maps Method
- Google Message Method
- Facebook Pixel Method
- Facebook Ad Method
I’m not going to get into all 7 in this week’s newsletter…
I’m sure you can guess what some of them are from their titles…
But I’ll leave you guessing for the ones you haven’t figured out…
And hopefully you’ll be looking forward to each newsletter of this series which will come in the following weeks!
In this week’s newsletter…
I want to focus your attention on the second client prospecting method: Google Maps Method.
But first things first…
Why Google Maps Is Such A Powerful Resource
Google Maps (AKA Google My Business, AKA Google Business Profile) is absolutely vital to all local small businesses…
Because almost everyone turns to Google to search for local small businesses when they need their services.
So it’s imperative that all local small businesses claim their listing so that they can optimize it and ensure it’s up to date.
With an optimized Google Maps listing…
There’s a good chance that a local small business can outrank their competitors and show up near the top of all results in what is commonly referred to as the “Google 3-Pack.”
No matter the case…
All local small businesses who are not taking advantage of their Google Maps listing are at a huge disadvantage.
How The Google Maps Method Works
Now that we have established how important it is for all local small businesses to have claimed and optimized their Google Maps listing (AKA Google My Business AKA Google Business Profile)…
It’s crazy to think that there are still a ton of local small businesses with Google Maps listings that are UNCLAIMED!
Yep, it’s 100% true!
So this client prospecting method focuses on finding these local small businesses who have NOT claimed their business on Google Maps.
You can either do this the hard way or the easy way…
The choice is yours.
First I’ll explain the hard way…
Pick a niche and a city then go to Google.com and type in “NICHE in CITY” and click search.
When the results come back you need to click on each listing and look for “Claim this business.”
Then record the information about the business into a spreadsheet so you use it later to reach out to the business by sending them an email or text message…
Asking them if they would like your help with claiming their business on Google Maps.
Rinse and repeat for each niche and city combination you so choose to do this for.
Now the easy way…
Use a lead scraping tool that has the ability to detect whether or not a local small business has an unclaimed listing on Google Maps.
Then pick a niche and a city to do a search for in the lead scraping software…
Then sort by the businesses who have unclaimed listings on Google Maps…
Then optionally record the information about the business into a spreadsheet so you use it later to reach out to the business by sending them an email or text message…
Asking them if they would like your help with claiming their business on Google Maps.
Rinse and repeat for each niche and city combination you so choose to do this for.
That’s all there really is to it! 🙂
As you can see the easy way takes a lot of time out of the process…
So in my opinion it’s totally worth it to find a lead scraping software that has this feature built in and pay for it whether it’s a one time fee or an ongoing monthly fee.
Here’s a short list of “lead scrapers” that have the ability to detect whether or not a business has a claimed or unclaimed Google Maps listing…
- Leads Gorilla
- Lead Kahuna
- Lead Sniper
There may be other lead scrapers that have that feature built in too.
I said this the last two weeks…
And I’ll say it again…
The key to this client prospecting method (like any other) is doing the work!
Having a plan of action and executing it.
This is a never ending process and will only be as successful as the amount of work that’s put into it.
And in my opinion that’s why you simply cannot afford to NOT have a Virtual Assistant that you can rely on to do the work that you (and frankly I) won’t do.
So take this proven client prospecting method and have your VA implement it today!
You’ll thank me later. 🙂
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