TLMM #076: Why Warm Outreach Is The Key To Your Success As A New Local Small Business Consultant Or Digital Agency Owner

Read time: 4 mins

In this week’s issue, I want to talk about why warm outreach is the key to your success as a new Local Small Business Consultant or Digital Marketing Agency Owner…

When you’re just getting started, you need leads.

And luckily for you, you already have them whether you know it or not.

So with that in mind…

Let’s dive in!

 

What Is Warm Outreach?

Warm outreach by definition is…

Sending personalized messages to recipients with a relationship or some prior context with the sender.

In other words…

It’s someone you already know…

And no one you don’t know.

It’s as simple as that.

If you don’t know them…

Then they shouldn’t be considered part of your warm outreach.

Instead, they would be considered part of your cold outreach.

Cold outreach is something I talked in-depth about two issues ago (TLMM #074).

 

Why Do Warm Outreach?

Warm outreach has many benefits…

Mostly it’s because there is an existing foundation of trust or recognition.

And you have to start somewhere…

So you might as well start with people who already know, like and trust you.

Plus this is the easiest way to get leads for your business, product, or service as a new Local Small Business Consultant or Digital Marketing Agency Owner.

When done right…

Warm outreach will help you gain valuable feedback and if your product or service provides enough value…

Then it’s likely that your warm outreach will help you get referrals.

 

Who Do You Do Warm Outreach With?

As I previously mentioned…

You already have a list of potential leads for your business, product, or service.

That list is stored in various places like…

• Your phone
• Your email accounts
• Your social media accounts

You just need to collect them all and put them into a list.

Then you just work through the list day in and day out.

In fact, Alex Hormozi recommends reaching out to 100 people per day for 100 straight days.

 

How Do You Do Warm Outreach?

The best way to do warm outreach is to use the ACA framework to engage your leads.

The ACA framework includes:

• Acknowledge
• Compliment
• Ask

But first things first…

You need to do a little research about the lead so you can personalize your initial outreach like…

• “Hey, I saw you are playing basketball now…”
• “Hey, I saw you came to Las Vegas recently…”
• “Hey, I saw you started a new business recently…”

After you receive a reply…

Then you should acknowledge what they said by repeating it back to them in some way, shape, or form like…

• “Oh, so you hurt your ankle by trying to dunk in a game last week?!”
• “Oh, so you were here for the Superbowl?!”
• “Oh, so your business is killing it right now?!”

Then you should add a compliment like…

• “Wow, you must have an amazing vertical leap, if you can still dunk a basketball?”
• “Wow, you must be doing very well for yourself, if you can afford tickets to the Superbowl?”
• “Wow, you must be some sort of ‘Super Dad’, you’re doing that plus working full-time?”

Then you should ask another question like…

• “I wanted to ask you, how do you do XYZ when you are now injured?”
• “I wanted to ask you, how do you do XYZ when you are traveling?”
• “I wanted to ask you, how do you have the time to do XYZ when you have so much going on?”

Then continue the conversation as it naturally goes and introduce your product or service to them and how it can help.

This should go without saying…

But I’ll say it anyway…

Of course this only works if the leads would be a good fit for your product or service.

Otherwise, you’ll just be wasting your time. (That is unless you just want to catch up.)

So there you have it…

Warm outreach, as simplified as I can make it for you.

So if you’re new to Local Small Business Consulting or have been struggling to get leads…

Give this a try.

I think you’ll be pleasantly surprised how well it works.

Good luck!

See you next Monday.